"Once she fell down the rabbit hole and chose the world of shoe design at the age of 15, Minna started chasing her dreams. She moved to England at 19 to pursue a degree in footwear design, spending the next six years living, working and finding inspiration in London, Milan and Barcelona. In 2005 she returned to her native Helsinki to launch the Minna Parikka brand. Currently her designs are sold in 25 different countries globally in some of the best fashion retailers, such as Selfridges, Harrods, Luisa Via Roma, Colette, Le Bon Marché, Galeries Lafayette Beijing, 10 Corso Como Seoul, Harvey Nichols UK, Kuwait & HK, I.T, Isetan, Sauce and La Rinascente. Minna’s love of footwear is based on the fact that shoes – unlike clothes – don’t have to be inhabited by a body in order to look attractive. When they’re beautiful in their own right, and a then a woman steps into them – that’s when the magic happens. The right shoes can change how she looks, feels and is seen by others. As objects of desire for women and men, shoes aren’t just symbols of power – they’re the Holy Grail. "