Why have you chosen Level Kids to introduce an exclusive children’s collection?
The Level brand is magnificent to me since it has opened; level shoes is my go to place and when my sister visits me she always shops at level kids as she has a 2 year old kid; I know that level is her fav. Thank place to shop and so it has also become a fav. To me
How would you describe this collaboration?
It’s personal, I don’t think I would have done a mini collection if I wasn’t an aunti of a 2 year old right now. I have enjoyed watching my nephew Hashim grow up and I enjoy buying him clothes and the concept of doing this special collaboration with level cane in the right time.
Why did you choose these particular pieces to replicate as part of the mini-me trend?
My SS17 collection was inspired by a a fictional hotel which I envisioned it to be a grownups happy place; the colors and the prints are very vibrant and happy and I thought they work perfectly for children as well to match their mommies outfits.
What do you think of the Mini Me trend?
It’s cool, every girl admires either her mom or her aunti or her grandmothers style so it makes sense to make kids feel that empowered as they lookup to their female mentors
What inspired you for the design of these pieces?
Me as a little girl, in love with fashion and getting dressed up in the most stylish pieces.
What’s your message to Level Kids on their 1-year anniversary?
I wish them all the best and I hope they continue doing what they do as they are a place that brings laughter, love and joy to moms and their kids.