Minna Parikka Exclusive Collection at Level Kids

The shoe designer who launched her Minna Parikka Mini collection for kids with a pop-up space in Harrods London in March this year, is now taking on the Middle Eastern market with a festive pop-up space launching on December 5th till the end of the month exclusively at Level Kids Dubai.

“Level Kids is one of my favorite concept stores for kids in the Middle East, so it has been a pleasure to design a whole universe around the shoes and share the adventures of the bunny-eared shoes.” – Minna Parikka.

Minna Parikka Mini Pop-Up at Level Kids – fall down the Parikka rabbit hole to discover a Festive surprise!

In addition to having her own pop-up space, Minna Parikka will also design a window display launching the collaboration with Level Kids. The window display takes the little ones down the Parikka rabbit hole to the wintery scenes of the underground life of the Parikka Bunnies. Visitors get a sneak peek into the homes of the bunny-eared shoes, where they are relaxing, watching TV and eating carrots.

Within the pop-up itself is a seasonal calendar, a delightful concoction of glitter, bright fuchsia and bubblegum pinks; true eye candy! The Parikka seasonal calendar features interactive windows that little ones can open to discover the bunnies. In addition, several exclusive colorways of the Minna Parikka Mini line will be featured in the pop-up.