To herald the beginning of Fall/Winter, Level Kids has launched its latest 2016 campaign with a visually striking and unique photoshoot, including the latest collections from the world’s leading brands, such as Burberry, Simonetta, Roberto Cavalli, Hucklebones and Chloe.
Level Kids FW16 campaign takes us on a magical trip through the ‘Enchanted Forest’ to a destination full of contemporary, stylish and sophisticated fashion. The lead image for the FW16 campaign features a scene of the kids playing in the forest and modelling the latest high fashion pieces in a variety of winter colours – predominantly pastels that go from peachy-pink and baby blue hues, to more traditional monochromes and contrasted shades including navy blues, emerald greens, burgundies and soft greys – all of which have been widely embraced on the catwalks as we approach Fall/Winter.
This season key trends vary from statement coats and furs to sparkly/metallic dresses and skirts, velvets and tweeds, wild animals and tartan prints.
Set amid the stunning backdrop of Bagnone village, Tuscany and the surrounding enchanted woodland, the photographic style and production is evocative of fairy tale imagery, while presenting the latest high fashion jackets, coats, dresses, skirts and accessories, modeled by playful kids being themselves and having fun.
The entire FW16 campaign was shot by Stefano Azario, the internationally acclaimed French photographer renowned for his unique photographic style in the children’s fashion industry. He has shot for Vogue Bambini for the past 20 years, in addition to other designer brands such as Armani Junior and Burberry Kids.
About Level KIDS: Level Kids is a complete universe for mother and child, a storytelling sensorial retail journey that is enchanting, playful, whimsical and a destination for children and all the family. Spanning over 10,000 SQM of retail space with over 200 brands, Level Kids is the first concept of its kind devoted to children aged from 0 to 12 years old, offering a comprehensive selection of children’s wear, shoes, accessories, toys and specialized services under one roof. The unique concept store extends over three floors: one dedicated to premium luxury brands, one to contemporary designers also featuring a shoe area and a third floor dedicated to urban trend brands with a specific area for new-born and nursery products. Level
Kids includes specialized services ensuring an enjoyable experience for both the kids and their parents: a spa, a photo studio, a birthday room, a classroom hosting a variety of activities, a VIC room, a concierge, a kid’s play area in addition to a custom gifting area. The store will feature two internationally renowned food and beverage restaurants – namely Aubaine and La Pâtisserie des Rêves.