Level Kids, a unique sensorial retail journey intertwining luxury fashion for kids together with enchanting experiences, will be a destination for kids and a complete universe for mothers, opens its doors April 2016 at the prestigious City Walk development. Level Kids is the latest concept by the Chalhoub Group, the leading luxury partner in the Middle East, customized to be a playful and whimsical destination for the entire family.
Level Kids is part of the “Level” master brand, offering a unique luxury experience in international curated category shopping, whilst being simultaneously dynamic, fashionable, expert and distinctive. Level Shoes was the first-born into the “Level” family in 2012, a retail concept store dedicated to shoes. With the launch of Level Kids, “Level” aims to add yet another single category concept specifically for children.
Spanning over 10,000sqm of retail space, with more than 200 designer brands spread across three floors, Level Kids has an impressive selection of children’s wear, shoes, accessories, toys, furniture and specialized services. With every floor designed for a specific age group, children from 0 to 12 are fully catered for, not just in terms of luxury clothing, but also with interactive activities to create memorable experiences.
Start the journey on the ground floor and dive into the underwater world where dreamlike illusions change from solid to liquid, opaque to transparent, all the while enjoying premium brands like Fendi, Chloe, Burberry, and many more.
Journey into the blossoming desert on the first floor, with rare and precious bursts of life and colour that are seen all around. Here, find your way to a wide selection of contemporary brands, while the unexpected elements capture your imagination.
Take a flight through skywalks and windmills, clouds and balloons and be lifted into a calm haven onto the second floor. It is the perfect environment where mother and baby can enjoy sweet serenity to shop layettes, toys or gifts for all ages.
Level Kids includes specialised services ensuring an enjoyable experience for both the kids and their parents: a spa, a photo studio, a room for birthdays and events, a classroom hosting a variety of activities, a VIC room (Very Important Child), a concierge, a Palace Garden where kids can dress up as their favorite prince or princess and transform into the character of their dreams, a fancy dress atelier, a tailor, stylists, a kid’s play area in addition to a custom gifting area. The store will also feature two internationally renowned restaurants – namely Aubaine and La Pâtisserie des Rêves.
“Over the past 6 decades, we have built an intimate knowledge of the region and an understanding of our Guest’s expectations. We are very excited about this new project, responding once again to a gap in the market and the demands and needs of our consumers. Our aim is to create a fashionable, wonderment, playful and quintessential destination for both the parents and their kids, which is set to become the international reference for the children’s luxury retail space.” said Patrick Chalhoub, co-CEO of the Chalhoub Group.
About Level KIDS: Level Kids is a complete universe for mother and child, a storytelling sensorial retail journey that is enchanting, playful, whimsical and a destination for children and all the family. Spanning over 10,000 SQM of retail space with over 200 brands, Level Kids is the first concept of its kind devoted to children aged from 0 to 12 years old, offering a comprehensive selection of children’s wear, shoes, accessories, toys and specialized services under one roof. The unique concept store extends over three floors: one dedicated to premium luxury brands, one to contemporary designers also featuring a shoe area and a third floor dedicated to urban trend brands with a specific area for new-born and nursery products. Level Kids includes specialized services ensuring an enjoyable experience for both the kids and their parents: a spa, a photo studio, a birthday room, a classroom hosting a variety of activities, a VIC room, a concierge, a kid’s play area in addition to a custom gifting area. The store will feature two internationally renowned food and beverage restaurants – namely Aubaine and La Pâtisserie des Rêves.
Havas PR Middle East